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About us

The bridge between start-ups and traditional industries

Xcel is the first-of-its kind program designed for later stage tech start-ups in the hospitality and retail sectors who are looking to scale, expand into a new geography, or into a new industry. The program is built on years' of collaborating with startups, corporates and independent businesses.

The Xcel program is a 12 week program focusing on piloting and is divided in two parts. The program kicks off in Berlin with Bootcamp 1, where startups are matched with corporates, alongside which they also receive expert coaching from market leaders in their respective subject areas. Bootcamp 1 will determine which startups are invited back for Bootcamp 2 to set the base for deal-making. The program takes on a modular approach offsite and is designed to make scaleups enterprise ready while also unlocking incremental sales opportunities.


METRO is the biggest wholesaler worldwide, targeting SMEs within hospitality and retail

16 M+








€27.1 B

Annual Revenue

Through our close relationship with METRO, Xcel unlocks access to a leader in wholesale, industry know-how and expertise.

Meet our Team

Sylvia Dudek
Program Director
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Cerina Bezuidenhout
Program Manager
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Lovisa Hedlund
Marketing Manager
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Julia Raabe
Event Manager
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Laurent Kaestli
Managing Director
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